Lingerie fitted like tailoring,
not guesswork.
Velvet Moose replaces the standard eight-size chart with Fit Print — a 60-second fit profile, bands 28–46 and cups AA–K in every style, and a free two-size trial so you keep the one that actually fits.
- 28–46
- band range
- AA–K
- cup range
- 2 sizes
- free trial, ships together
Fit Print match
Band 32 · Cup F · Profile 41/64
The industry treats fit as an afterthought. We built the company around it.
1 in 3
lingerie orders returned
Fit — not taste — is the top reason lingerie gets sent back across the category.
~8
sizes in a typical size chart
Most premium houses stop at a handful of bands and cups, then call the rest “extended.”
2×
shipping cost of a blind size run
Customers already order two sizes to guess right — brands just don't plan for it.
Illustrative figures used to frame the fit problem Velvet Moose is built to solve.
The product isn't the lace. It's the fit underneath it.
This is the part CUUP, La Perla, and SKIMS each leave half-solved — a narrow bralette range, a beautiful size chart nobody outside it can use, or size-inclusive basics with no fit technology behind them. Fit Print is built to close all three gaps at once.
The Fit Print quiz
Twelve measurements — band, bust, root width, torso length, shoulder slope, and cup volume — taken with a tape measure or your phone camera. Sixty seconds, no showroom visit.
64 fit profiles
Most brands size to roughly eight body types. Fit Print maps you to one of 64, so band-and-cup combinations that used to mean “special order” are just your size.
Half-cup increments
Every style ships in bands 28–46 and cups AA–K, including half-cup sizing — not a limited “extended” capsule sold separately from the collection everyone sees on the homepage.
Try 2, Keep 1
Fit Print narrows your two closest candidate sizes — we ship both, with a prepaid return label already in the box. Keep the one that fits, send the other back free. No restocking fee.
The Rebuild Guarantee
Bodies change — postpartum, recovery, weight shifts. One free resize or exchange per set within 12 months, no receipt archaeology required.
A fit engine that learns
Every keep/return decision retrains our size-matching model. The more members join, the fewer sizes it takes to get you right the first time.
How we stack up against the category
General positioning by category, based on each brand's typical public size charts and policies — provided for context, not a claim about any single collection.
| Feature | CUUP | La Perla | SKIMS | Velvet Moose |
|---|---|---|---|---|
| Band range | 30–38 | Standard EU run | Size-inclusive basics | 28–46, every style |
| Cup range | A–G, bralette-first | Up to ~E | Limited structured cups | AA–K, half-cup increments |
| Fit technology | Size quiz | In-boutique fitting only | Size chart + reviews | Fit Print — 64 profiles |
| Sizing-driven returns | Standard return window | Final sale on many sets | Standard return window | Try 2, Keep 1 — free |
| Fit changes over time | Not addressed | Not addressed | Not addressed | Rebuild Guarantee, 12 mo. |
| Price position | ~$68 avg. | $250+ avg. | ~$48 avg. | ~$95 avg., multi-piece sets |
Four sets. Every band, every cup, from day one.
Renders shown are brand placeholders — the Founding Batch is in sampling now. Every set launches in bands 28–46 and cups AA–K.
The Meridian Set
$95Recycled silk-charmeuse triangle bra & brief
Bands 28–46 · Cups AA–K
The Aurora Set
$98Structured balconette & high-side brief
Bands 28–46 · Cups AA–K
The Halcyon Set
$110Longline bralette & tailored brief, 3-piece
Bands 28–46 · Cups AA–K
The Tuxedo Set
$92Satin-bound high-waist brief & bra
Bands 28–46 · Cups AA–K
From measurements to your door, in one trip.
01
Take the Fit Print quiz
Sixty seconds, twelve measurements, no showroom. Answer from your phone in the fitting room you already own — home.
02
We ship your two best-fit sizes
Fit Print narrows the size run to your closest two candidates. Both arrive together with a prepaid return label inside.
03
Keep the one that fits
Drop the other back in the mail, free. Your keep/return choice quietly retrains Fit Print for the next member in your profile.
Sample feedback from our private pilot
Illustrative quotes from our closed Founding Batch pilot group, shared here as representative feedback.
“I've spent fifteen years buying two sizes and returning one at my own expense. Fit Print got me right on the first order — the second box felt unnecessary, which is exactly the point.”
M. Reyes
Band 30G · Founding Batch
“Most 'inclusive' size charts stop being inclusive right where I start. Half-cup increments actually changed how the band sits on my ribs, not just the cup.”
A. Torres
Band 38B · Founding Batch
“My size changed twice in a year. The Rebuild Guarantee meant one email instead of buying an entirely new wardrobe I couldn't fully justify.”
J. Lindqvist
Band 34F · Rebuild Guarantee used postpartum
Questions, answered plainly
Most size quizzes map you to one of roughly eight standard sizes using two or three questions. Fit Print takes twelve measurements — including torso length and shoulder slope, which most bra-fit quizzes skip entirely — and maps you to one of 64 profiles before recommending two exact sizes to try.
After your Fit Print quiz, we ship your two closest candidate sizes in one box with a prepaid return label already included. You keep whichever fits and mail the other back free — no restocking fee, no return shipping charge.
Every style in the Founding collection is available in bands 28–46 and cups AA–K, including half-cup increments. Extended sizing isn't a separate capsule — it's the standard range for every set.
If your size changes within 12 months of purchase — postpartum, recovery, or otherwise — we'll resize or exchange one set per original order for free, no receipt or original packaging required.
Our Founding collection uses recycled silk-charmeuse and structured recycled-nylon mesh with metal-free hardware. All sets are cold hand-wash or mesh-bag machine wash on delicate; care details ship on a swing tag with every order.
We're in sampling now. Joining the waitlist reserves you a Fit Print quiz invite and Founding Batch pricing ahead of public launch — it doesn't charge you anything or create an account.
Get your Fit Print invite before we launch publicly.
Waitlist members get first access to the Fit Print quiz, Founding Batch pricing, and priority on the Try 2, Keep 1 trial when it opens.
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